Love.
It’s why we do everything we do.
Sure, you think you do things for other reasons; for money, for food, for attention, whatever. You’d be wrong. If you’re really honest with yourself, you’ll realize that you do everything for love. It might be love for your children, love for your friends, love for yourself, it’s all the same.
Everything that the human race has ever accomplished has been done out of love.
Love is what makes us human. Love is the only way that we can ever reach the peak of our human potential. Love is the secret ingredient in every successful endeavor that people previously thought impossible. It doesn’t matter if we’re talking about business or relationships, love is what makes everything go, it is the engine that drives the human spirit.
When love is missing, we know it. We can feel it. When something is absent love, we tend to look at it suspiciously, even negatively.
Our industry is missing love, and it suffers accordingly.
You want more competence? Add love.
You want more respect? Add love.
You want more closings? Add love.
Love is a subject that I will be spending a lot more time on going forward. I firmly believe that love has the power to dramatically transform your business, my business, and our entire industry. Not just a little bit, either. I’m talking about total transformation.
Don’t believe me? Think I’m crazy?
That’s fine. I thought I was a bit crazy, too. At first. Then I started to look really hard at what we do, what I do, what the people whom I respect and admire do, and it became incredibly clear– all you need is love.
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