I pride myself on taking the best listing photos I can. I do so for a few different reasons. First, it is a matter of pride. Second, our clients deserve it. Third, I NEVER want to see one of my pictures on this site.
That being said, I think there are still far too many agents out there who just don’t take the time to care about the listing photos they are presenting to the public. As a team, we occasionally end up listing homes after they have expired with another listing firm. This experience always provides us with a unique opportunity to hear reactions from people who have recently gone through the selling process. We use the feedback as a way to make sure we are doing the best possible job of serving our clients, and to compare our services with those of our competitors. The best thing is, clients provide pretty candid feedback.
Such was the case with a listing we recently started marketing. As is usually the case, I did the photography, we created a flyer, etc. An interesting thing happened, however, when the owner saw the photos. He was so thrilled by the photos we were using compared to those of his previous agent that he was convinced that the reason the home didn’t sell was because of the pictures. He actually wanted to raise the price of the house based on the new photos! I very much appreciated the compliment, even though we didn’t change the listing price.
Not that I want to be self-congratulatory or anything, but I thought I would post the before and after pictures here just to highlight how important listing photos really are. Incidentally, these were the only pictures that I could use for direct comparison. The old listing only had 6 pictures. We used 15. Let me know what you think:
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
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