Hippocrates was talking about medicine, but Jim Duncan was talking about real estate. Quoth Jim:
Mark it down – marketing will become less and less a component of a Realtor’s core competency. Representation will.
I like bold, sweeping, assertions. They take gumption. This one from Jim fits the bill. If we assume that Jim is right, this is certainly good news for the agents that value their skills of representation, yours truly included. When I am a buyer’s agent, representation is paramount, in that I am not marketing or selling anything. When I am a listing agent, however, marketing seems to me to be almost, if not equally, as important as representation. If a listing agent can’t market the home to potential buyers he will have no opportunity to show off his skills of representation.
Jim may have a point. Marketing may, in fact, become less and less important in a REALTOR’s repertoire; and representation will most certainly become more important. Even as the balance between two shifts over time, they will always be linked to each other, and woe be unto the REALTOR who chooses one at the expense of the other.
